As the Social Media Marketing Manager, you’ll own our brand presence across platforms like LinkedIn, Instagram, TikTok, Twitter/X, YouTube, and emerging channels. You’ll lead content planning, community management, influencer collaboration, and performance analysis. You’ll work closely with marketing, design, and brand teams to create scroll-stopping content that drives engagement, builds loyalty, and delivers business results.

Key Responsibilities

• Develop and execute a multi-platform social media strategy aligned with brand, growth, and campaign objectives.
  
  

• Own content calendars, planning weekly and monthly posts with clear goals.
  
  

• Create, edit, or oversee content (visual, written, video) tailored to each platform.
  
  

• Manage community engagement—responding to comments, DMs, and mentions in a timely, authentic voice.
  
  

• Track performance metrics (reach, engagement, conversion, follower growth) and report insights.
  
  

• Collaborate with design, product, and growth teams on social-first campaigns and launches.
  
  

• Stay ahead of trends, platform updates, and algorithm changes to adjust strategies.
  
  

• Lead or support influencer and brand ambassador campaigns.
  
  

• Monitor brand mentions and social sentiment using tools like Sprout Social, Hootsuite, or Brandwatch.
  
  

• Experiment with paid social campaigns (Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads) in collaboration with performance marketers.
  
  

Required Qualifications

• 3–5+ years of proven experience in social media marketing, ideally in B2B or digital brands.
  
  

• Deep understanding of all major platforms: content formats, audience behavior, and algorithms.
  
  

• Excellent copywriting and content curation skills.
  
  

• Proficiency in social media scheduling and analytics tools.
  
  

• Strong visual eye and ability to work with designers or basic tools (Canva, CapCut, Figma).
  
  

• Experience growing accounts from thousands to tens/hundreds of thousands of followers a plus.
  
  

• Ability to analyze data, draw insights, and make recommendations.
  
  

• Comfortable managing multiple projects with minimal supervision in a remote work environment.
  
  

Preferred Qualifications

• Experience in tech, SaaS, agency, or e-commerce brands.
  
  

• Prior work with influencer marketing and user-generated content (UGC).
  
  

• Familiarity with SEO, performance marketing, or digital PR.
  
  

• Basic video editing or reel creation experience.